As in previous years, BPW Cyprus once again organized a special event to raise awareness and promote the urgency of equal pay for equal value work. This year’s Equal Pay Day was scheduled for 1 March 2017, with the broad circulation of a short, sweet yet powerful TV spot, and a simple yet strong social media campaign across facebook, LinkedIn and twitter.
In parallel, the Executive Committee of BPW Cyprus scheduled a comprehensive series of meetings with the political party leaders, the Cyprus Chamber of Commerce and Industry, as well as with the President and members of the Executive Committee of the Employers and Industrialists Federation, who have consistently supported BPW’s mission to implement existing legislation in everyday practice, not only in the public sector but also in the private sector. The various meetings had to be scheduled over a period of three days to allow serious discussions with all party leaders. The whole event was widely covered by the press and the media.
BPW Cyprus President and Executive